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식품마케팅,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
본문/내용
_SLIDE_1_
Marketing strategies of premium salt companies
_SLIDE_2_
category
- Price discrimination
- Branding strategy
- convenience for consumers
- promotion strategy
- marketing channel
- Our own opinion
_SLIDE_3_
Why do we choose salt?
_SLIDE_4_
Why do we choose salt
_SLIDE_5_
Why do we choose salt
_SLIDE_6_
Why do we choose salt
_SLIDE_7_
Price discrimination
An analysis of price strategy.
_SLIDE_8_
Price discrimination
Different price to different consumers
third degree price discrimination .
classifying customers in accordance with willingness to pay.
_SLIDE_9_
Price discrimination
Assumption :
“The salt”, a company we are analyzing, will fully employ the price discrimination strategy.
_SLIDE_10_
Price discrimination
_SLIDE_11_
Price discrimination
u.s.
kOREA
_SLIDE_12_
Price discrimination
The answer from this company:
“frankly speaking, we cannot use price discrimination as much as you can think. Because we make a deal, in advance, w…
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I D : jung******
Date : 2013-04-16
FileNo : 11063103
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