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_SLIDE_1_ Marketing of SK wvyerns _SLIDE_2_ Contents _SLIDE_3_ Baseball club marketing why important? 2006 WBC Semi final 2009 WBC Second place 2008 Olympic champion _SLIDE_4_ Baseball club marketing why important? _SLIDE_5_ Baseball team marketing why important? _SLIDE_6_ Problem of baseball club marketing Official record is surplus In fact, it is deficit but _SLIDE_7_ A form of Korea baseball club Major Corporation 삼 성 S K 기 아 롯 데 두 산 L G 한 화 넥 센 Most of clubs are owned by major corporations _SLIDE_8_ A profit structure of Korea base ball club A parent company’s funding for promotion _SLIDE_9_ History of SK wyverns Foundation In 2000, SK found Wyverns Home town Incheon League champion 2007, 2008, 2xxx Korea series champion 2007, 2008, 2xxx _SLIDE_10_ Success main factor CEO Shin Young Cheol (2007~) Manager Kim Seong Geun (2007~2xxx) Success of marketing Success of league grade Positive effect _SLIDE_11_ SK wyve…
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