소비자행동분석-LOTTE GIANTS

_SLIDE_1_ Consumer Behavior “ LOTTE GIANTS" Let`s be the Giants ” _SLIDE_2_ CONTENTS 01 Korea Professional Baseball 02 Lotte Giants 03 Suggestion 04 Conclusion _SLIDE_3_ 1. Korea Professional Baseball _SLIDE_4_ 1 Lotte Giants KOREA PROFESSIONAL BASEBALL Korea National Baseball Team 1 2006 WBC Semi - Final 2008 Beijing Olympic Champion 2009 WBC Second Place _SLIDE_5_ 1 Lotte Giants KOREA PROFESSIONAL BASEBALL 1 The Effect - Number of Spectators _SLIDE_6_ 2. Lotte Giants _SLIDE_7_ 1 Lotte Giants INTRODUCE THE LOTTE GIANTS 2 Emblem & Mascot ? Nuri, Ahra, Piri History Hometown : Busan, Ulsan Establishment : 1975 Title : 2 times Korean series winners in 1984, 1992 In 2xxx : Coach, Yang seungho, 3rd place _SLIDE_8_ 1 Lotte Giants INTRODUCE THE LOTTE GIANTS 2 The number of audiences in 2xxx Team Records _SLIDE_9_ 1 Lotte Giants MARKETING STREATEGY 2 Special Cheer Culture Special cheer songs and Instruments are represented the Lott…
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