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Consumer Behavior
¡° LOTTE GIANTS" Let`s be the Giants
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CONTENTS
01 Korea Professional Baseball
02 Lotte Giants
03 Suggestion
04 Conclusion
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1. Korea Professional Baseball
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1
Lotte Giants
KOREA PROFESSIONAL BASEBALL
Korea National Baseball Team
1
2006 WBC
Semi - Final
2008 Beijing Olympic
Champion
2009 WBC
Second Place
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Lotte Giants
KOREA PROFESSIONAL BASEBALL
1
The Effect - Number of Spectators
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2. Lotte Giants
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1
Lotte Giants
INTRODUCE THE LOTTE GIANTS
2
Emblem & Mascot ? Nuri, Ahra, Piri
History
Hometown : Busan, Ulsan
Establishment : 1975
Title : 2 times Korean series winners in 1984, 1992
In 2xxx : Coach, Ya¡¦(»ý·«)
ppearance (NC Dinos)
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3. Suggestion
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1
Lotte Giants
SEGMENTATION
3
CLASSIFICATION
DEMOGRAPHIC
CHARACTERISTICS
ANALYSIS OF
BUYING BEHAVIOR
Existing speculations who often go to the stadium
Existing big males fans in their 20¡¯s and 30¡¯s
Continuing popularity by the existing supporters
Women fans who love sports
Girl students and young ladies in their 20¡¯s and 30¡¯s
Tremendous popularity by women fans who are interested in baseball
Young fans who dream to be baseball player
Schoolchild under the age of 10
Their children, young fans of existing fans in their 30¡¯s to 50¡¯s
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1
Lotte Giants
SEGMENTATION
3
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1
Lotte Giants
POSITIONING MAP
3
Young
Old
Male
Female
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1
Lotte Giants
MARKETING STREATEGY - FOR KIDS & WOMEN
3
Attract the children to get interest to baseball
Motivate to parents to go to a stadium
Just fo