메스커뮤니케이션-역사

_SLIDE_1_ Mass Communication Theory _SLIDE_2_ INDEX Social Cognitive Theory ´ ? ´ 01 Pororo 02 Food Programs 03 Diet 04 Queen of housewives _SLIDE_3_ INDEX 01 Pororo _SLIDE_4_ INDEX 01 Pororo _SLIDE_5_ 01 Pororo - Social cognitive + Diffusion of innovation Social cognitive - Learning good things from mass media Diffusion of Innovation - S shaped curve Children’s TV shows →Pro-social, positive effects →Improving literacy →Learning positive social behavior Innovation diffuses or spreads throughout society in a predictable pattern. _SLIDE_6_ Hello, I’m pororo Many children learn lessons like friends, love, education through stories of me and my friends :) Children can learn what is good behavior or bad of themselves. 01 Pororo - Social cognitive (Learning good things) _SLIDE_7_ INDEX 01 Pororo - Social cognitive (Learning good things) _SLIDE_8_ INDEX 01 Pororo - Diffusion of innovation (S- shaped curve) _SLIDE_9_ INDEX 02 Food Programs _SLIDE…
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