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_SLIDE_1_ New trends in Silver marketing _SLIDE_2_ Contents ① ② ③ ④ ⑤ Silver marketing & Statistical evidence The failure case of Silver marketing Perception of silver marketing Current case of silver marketing Conclusion- Proposition in industry _SLIDE_3_ Silver Marketing & Statistical evidence _SLIDE_4_ Silver Marketing Source: LG Economy Research, 2xxx _SLIDE_5_ Silver Marketing Source: LG Economy Research, 2xxx 2xxx-April Trend in Marketing Team.7 _SLIDE_6_ Silver marketing means all marketing activities of selling or providing services objecting to the aged (approximately above 50 years) Silver Marketing Where silver market is, there is silver market Preference for practical things Comfortableness, Relaxedness Interest in goods on health Interest in memorial things rather than something new The characteristics of silver generation 1955~1963 birth New second life, economic force Future oriented, rationale Soaring of new silver generation Marketin…
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