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Text
STORY
DOORI
COSMETICS
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Story
INTRODUCTION
Text
History
1998.05
Founded Doori Cosmetics
1999.09
´ó±â¸Ó¸® Hair tonic Launch
2002.10
´ó±â¸Ó¸® Shampoo Launch
2003³â
Selecting Power Brand by Daily Sports
2004³â
Get a patent in U.S, Japan, Europe
2006³â
The third of ÀÔ¼Ò¹® ºê·£µå Çѹ漤ǪºÎºÐ Gold Prize
2006³â ~ 2008³â
No.1 Sales of CJ Home Shopping
2007³â
No.1 Market share
2009³â
1% Valuable Brand of Korea
(Çѱ¹´É·üÇùȸ ÄÁ¼³ÆÃ)
2009³â 6¿ù
No.1 of Korean Shampoo (Çѱ¹¼ÒºñÀÚ¿ø)
History
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Story
INTRODUCTION
Text
History
Once upon a time¡¦
±×¶§ºÎÅÍ `µ¿ÀǺ¸°¨`À» µ¶ÇÐÇÏ°í Å»¸ð ¹æÁö¿¡ ÁÁ´Ù´Â ±¸ÀýÃÊ µî °®°¡Áö ¾àÃʸ¦ ±¸ÇØ ¾àÅÁ±â¿¡ Á÷Á¢ ²ú¿©°¡¸ç `½ÇÇè`À» °è¼ÓÇß´Ù. Á÷Á¢ »ç¿ëÇغ¸°í µåµð¾î ¾î´À Á¤µµ ÀڽۨÀÌ¡¦(»ý·«)
2. Doori Mall
3. Beauty shop, Drug store and Mart
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µÎ¸®ÈÀåÇ°, ±Û·Î¹ú ½ÃÀå ÁøÃâ ¿ø³â ¼±Æ÷> CMN ±æ±â¿ì ±âÀÚ
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Story
INTRODUCTION
Text
History
µÎ¸®ÈÀåÇ° ´ó±â¸Ó¸® ÆǸÅóº° Á¦Ç°
(Ãâó : µÎ¸®ÈÀåÇ° ȨÆäÀÌÁö)
Analysis of Doori cosmetics distribution channel
1. Home shopping
From now on,
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Story
INTRODUCTION
Text
History
µÎ¸®ÈÀåÇ° ´ó±â¸Ó¸® ÆǸÅóº° Á¦Ç°
(Ãâó : µÎ¸®ÈÀåÇ° ȨÆäÀÌÁö)
Analysis of Doori cosmetics distribution channel
2. Doori Mall
From now on,
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Story
INTRODUCTION
Text
History
µÎ¸®ÈÀåÇ° ´ó±â¸Ó¸® ÆǸÅóº° Á¦Ç°
(Ãâó : µÎ¸®ÈÀåÇ° ȨÆäÀÌÁö)
Analysis of Doori cosmetics distribution channel
3. Beauty shop, Drug store and Mart
From now on
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Story
PROBLEM
Reason
Severe competition caused by conglomerates
The problem is¡¦
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