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C O N T E N T S INTRODUCTION CRISIS OF NINTENDO STRENTH OF NINTENDO SOCIAL EFFECT CONCLUSION Q & A Peach !! HA HA !! I N T R O D U C T I O N INTRODUCTION Nintendo Co., Ltd. Multinational corporation located in Kyoto, Japan. Founded on September 23, 1889 by Fusajiro Yamauchi. Company capitalized at 10,065,400,000 (Yen). As of October 2, 2008, Nintendo has sold over 470 million hardware units and 2.7 billion software units. INTRODUCTION Nintendo started with playing card Then moved to toy business INTRODUCTION Nintendo hit the jack-pot in 1980s 70 % 90 % Market Share INTRODUCTION During 1990s, they began to be shrunken. In the early 2000, their market share down to 16%. 50 % 25 % 16 % Getting Down CRISIS OF NINTENDO CRISIS OF NINTENDO Failure of business diversification (1962) Return to amusement industry Ex. (ultra hand, laser-clay shooting system) Hotel management Taxi Instant food Child care goods CRISIS OF NINTENDO The oil crisis…
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