[이슈및위기관리론]JetBlue 최종본

_SLIDE_1_ JetBlue’s Crisis on Valentine`s day JetBlue Case Analysis _SLIDE_2_ Contents Case Analysis 01 About JetBlue 02 Timeline 03 Objective 04 Response 05 Analysis of crisis type & strategy 06 Evaluation _SLIDE_3_ 01. Company Description _SLIDE_4_ JetBlue Airways Company Description Part 1. One of American low-cost airlines in Queens, NY Hub airport : John F. Kennedy International Airport (JFK) / more than 60% of jetBlue planes use a day Unlike other low-cost airlines, Differentiated services such as wide and comfortable seats, serving free snacks, seat-back TV Service, etc. - Recruitment of ‘outgoing’ employees - Fun, young, friendly and energetic corporate image. Founded by David Neeleman in 1999 “bringing humanity back to air travel & making the experience of flying happier and easier for everyone.” ? JetBlue grew rapidly in airline industry. _SLIDE_5_ 02. Timeline _SLIDE_6_ JetBlue Airways Timeline Part 2. [Feb. 14th. 2007] Weather forecast of…
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