M M 마케팅관리론 보고서

M&M Communcations LG Tromm Styler Since the introduction of electronic gadgets, the life of humankinds has been in a full of convenience. Now, people do not just look for the convenience but also their life-value. White-product market is also going through this as well. Having a new household gadget does not anymore mean of a new convenience ? it a representation of their life-style value. Styler was introduced to fill this consumers’ need and it was successful for the product of introduction stage in product-life-cycle. However, the problem is that many consumers feel a little uncomfortable with Styler ? it’s too expensive for such a useless product. We have decided to change their thoughts and lead them to feel more of needs for Styler in both value and functional wise by efficiently using marketing tools. Segmentation, targeting and positioning LG has been targeting upper-class consumers. So they have conducted marketing activities like home party that influential people were in…
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