M M 마케팅관리론

_SLIDE_1_ _SLIDE_2_ 1. Previously on M&M _SLIDE_3_ LG TROMM STYLER _SLIDE_4_ - Home party with power bloggers - Promotion with BMW dealership _SLIDE_5_ Blindfold Building up a wall Problem _SLIDE_6_ Expand the Target _SLIDE_7_ Premium clothing care electronics Be Wise, Positioning _SLIDE_8_ 2. SWOT _SLIDE_9_ The front runner Technical function Part of interior High price Size of product Awareness of category Increasing competitors Potential customers Increasing number of working couple Growth of wedding gift market S W T O _SLIDE_10_ 3. IMC STRATEGY _SLIDE_11_ LET THEM KNOW WHO WE ARE _SLIDE_12_ 4. 4P for IMC _SLIDE_13_ 1.Product Two new models have been launched (CS4003JR, CS4003JL) Minor changes \ 2M -> \ 1.5M They are lowering the wall _SLIDE_14_ 2.Price RAPID SKIMMING SLOW SKIMMING RAPID PENETRATIONG SLOW PENETRATION Price Promotional Efforts HIGH LOW HIGH LOW _SLIDE_15_ 2.Price Skimming-penetration strategy Prom…
…