MPR

_SLIDE_1_ 1. Situation Analysis 2. Target Analysis 3. Objective 4. Concept & Key message 5. Strategy & Tactic 6. Time schedule 7. Evaluation CONTENTS _SLIDE_2_ Our assignment To make people come back to pencils and to boost pencil sales _SLIDE_3_ Situation Analysis _SLIDE_4_ Own investigation Q. What kind of writing tools do you use most? _SLIDE_5_ 400 years ago, pencil was born 19th, Appearance mechanic pencil and fountain pen Commercialization of a ballpoint pen Due to emergence of various writing tool, Pencil faced a crisis Original Writing tool I. Situation Analysis _SLIDE_6_ Rapid growth of Smartphone users Release of digital devices which is available to write down freely Samsung ‘Galaxy Note’ Emergence of digital devices which has various functions including writing tool Digital devices Apple ‘Ipad’ I. Situation Analysis _SLIDE_7_ 종이교과서와 연필 대신 디지털교과서와 태블릿PC, 스마트펜으로 대체된 스마트 러닝 교실. 매경포럼 [분필·책·연필이 사라진 교실] 2xxx. 1. 13 Digital devices are r…
…