KB

_SLIDE_1_ Service Marketing _SLIDE_2_ INDEX ABOUT KB 7P, GAP’S MODEL CUSTOMER BEHAVIOR IN SERVICE CUSTOMER PERCEPTION OF SERVICE SERVICE DESIGN AND STANDARDS DEMAND PATTERNS STRATEGIES FOR DEMAND PRICING OF SERVICES _SLIDE_3_ ABOUT KB 1 _SLIDE_4_ _SLIDE_5_ 7P 2 _SLIDE_6_ PRODUCT 1. FUND 2. DEPOSIT 3. LOAN 4. BANCASSURANCE _SLIDE_7_ 5. MOBILE BANKING SERVICE Convenience ? anytime, anywhere Security ? PIN, password, secret card Low fee _SLIDE_8_ PLACE _SLIDE_9_ _SLIDE_10_ - KB STAR CLUB Preferential service charges Interest Rate Preferred Service Unsecured Loan Services Using Financial Counseling Center Asset Management Consulting Preferred Customer program PRICE _SLIDE_11_ 1. Advertising PROMOTION _SLIDE_12_ 2. Personal selling - CRM 3. Sales Promotion - Preferred Customer program, Private banking service _SLIDE_13_ Physical Evidence 1. Store environment 2. Spacing _SLIDE_14_ PEOPLE 2. Service Training CS(Customer Satisfaction) :…
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