IMC Strategy for CSR of Hyundai Car

_SLIDE_1_ Would You Be a denizen ofDongrami? IMC Strategy for CSR of Hyundai Car _SLIDE_2_ Situation Analysis _SLIDE_3_ Trend of CSR CSR is the business policy has pervaded all over the world More than 90% corporates have done CSR activity CSR is Not Optional, But essential Source : FKI _SLIDE_4_ MOVE EASY MOVE For disabled person Development of welfare car, Supply electric wheelchair Gift car, Social welfare, Education/ Scholarship, Support for Sports, Culture/Art…. CSR of Hyundai Car SAFE MOVE For children Car accident prevention program Realizing 유자녀’s wish GREEN MOVE For environment Restoration of ecosystem Green zone, Planting trees HAPPY MOVE From employees Volunteer work _SLIDE_5_ They know the CSR advertised ‘Gift Car Campaign’ ‘Bus Concert’ Source : Self Survey 100 People Awareness of Hyundai Car CSR _SLIDE_6_ Competitor Analysis 1. Yuhan-Kimberly 2. SK 3. Amore Pacific Long-term, Organic Campaigns are remembered by people They …
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