Global Advertisement NEWS

_SLIDE_1_ Global Advertisement NEWS _SLIDE_2_ Burger King Promotion : Whopperface ‘어떻게 하면 나만의 와퍼라는 것을 고객에게 증명시킬까?’ Advertising Agency : Ogilvy Brazil Chief Creative Director : Anselmo Ramos Executive Creative Director : Michel lent Creative Director : Angela Bassichetti Copywriter : Eduardo Marques Art Director : Douglas kozonoe Account : Carolina Vieira Production : Bossa Nova Films Director : Giuliano Saade _SLIDE_3_ Burger King Promotion : Whopperface One cashier, one hidden cam, one printer. That`s all Burger King needed to prove that Whoppers are made to order. Exactly your way. When a person ordered a sandwich, a picture was taken, without anyone noticing. The Client got your freshly made Whopper with your face on it. Burger King has proved that each sandwich is unique, made to order, especially for each customer. _SLIDE_4_ Burger King Promotion : Whopperface 광고목표 달성 상황→고객의 브랜드 충성도, 바이럴 촉진→ 해당 매장방문자 급증 패스트푸드점이기에 더 큰 감동 사진촬영과 인쇄에 들어가는 비용 → 짧…
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