Final Project(Final)

_SLIDE_1_ You know what I put on? - VivaStudio _SLIDE_2_ About Vivastudio CAGR 176.4% (KW million) Source: Vivastudio Vivastudio was founded in 2008 August Online apparel mall which is private business Capital is 350 million won and No debt 2 CEO, 2 Staff and 1 Part time worker _SLIDE_3_ 5 Force Model Threat of new entry No economies of scale Increasing size of industry Supplier Power A number of suppliers exist Replacement cost is low Buyer Power It lies in the hands of consumers of what they like and purchase Threat of substitute In apparel industry, substitutes always exist Rivalry Not aggressive marketing among companies The number of companies is 4~5 _SLIDE_4_ Current Strategy _SLIDE_5_ The firm’s current strategy Goal : Be a fashion company with various collection of its own Competitive Advantage More efficient operation control Maniac driven-design by designer Scope Street Brand industry in the whole country Between 20 ~ 30 aged men Profit…
…