본문/내용
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Slide to unlock
consumption of Apple
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Contents
1. introduction
2. Analyze in-depth selected Apple, why you select that Apple
3. Which subculture group in Korea consumes that Apple you
have selected more and why?
4. Examine consumption symbolism of the Apple
5. What influence consumers’ purchasing decisions/ consumption
behavior
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1) Why do we buy overseas products?
1. Introduction
2) What are the consequences for the Korean
economy and our trading partners?
3) Clearly state why this issue is of importance
to Korean economy and its trading partners
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Reason of select Apple
2. Analyze in-depth selected Apple, why you select that Apple
미국인이 가장 아끼는 기업 1위
세계 최고의 혁신 기업 1위
기업인들에게 가장 존경 받는 기업 1위
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Reason of Apple‘s success
2. Analyze in-depth selected Apple, why you select that Apple
-simple design
-simple user interface
-high quality components
-coherent hardware and software
?
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Apple`s marketing
2. Analyze…
…