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Forjunteller¡¯s
Zen Backpackers
Group No.1
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LIST
Introduction of Zen Backpacker
Specific Information
SWOT Analysis
Conclusion
1
2
3
4
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Have you heard of
Backpackers?
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Introduction ofZen Backpackers
- Location
- Public Transportation
- Size and Facility
- History
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Location
Outskirts of Seomyeon
Recreational facilities
located in walking
distance of 10 min.
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Public Transportation
Intersection of subway line 1 and line 2
Passengers of express bus and KTX
can easily reach by subway
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Size and Facility
Reformed apartment unit of 50 pyeong
3 rooms and 12 beds
Living room
2 bathroom
Smoking area
Laundry room
Kitchen
Recreation faciliti¡¦(»ý·«)
n/person
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Production of Profit
Dormitory Rooms
4-bed or 6-bed dorm room
22,000 won/person
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Confidential for a small sized guest house like Zen Backpackers
Production of Profit
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Almost 100% of reservation is made through the internet; its own website and well-known accommodation searching websites
Reservation System
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Reservation System
Making a reservation by making a call also available
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Target market
Young travelers who have limited budget for their travel activities
Marketing Strategy
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Marketing methods
Many travel-related booking websites and blogs
Marketing Strategy
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Customer Management
One of Mr. Park`s management philosophies is "Let It Be¡°
Marketing
Strategy
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Organizational Structure
Sole Entrepreneur
June
Front Desk
Housekeeping
Maintenance
Marketing
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SWOT Analysis
- Strength
- Weakness
- Opportunity
- T