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_SLIDE_1_ Sport Marketing _SLIDE_2_ CONTENTS About Coca Cola Coca Cola VS. Pepsi Conclusion Characteristics of Coca Cola’s Marketing Possible Changes Marketing Strategies Sponsorship Endorsement _SLIDE_3_ About Coca Cola History 1866 First made by an American pharmacist John Pemberton 1928 Became the official sponsor of the Olympic Games 1930 Official Sponsor of the FIFA World Cup Symbol The Red Color is a symbol of dynamic, strong image which suits Sports’ feature of competitiveness & physical movement The unique Contour Bottle is designed to be seen well in the darkness, and the curve symbolizes flexibility in sports. _SLIDE_4_ About Coca Cola Products Coca Cola is offering a range of products including coke Which do you think is the product of Coca Cola? Getorade Lipton 킨사이다 Mountain Dew Answer: C. 킨사이다! _SLIDE_5_ About Coca Cola Products Coca Cola is offering a range of products including coke _SLIDE_6_ About Coca Cola SWOT Analysis Strength …
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