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Title : Starbucks Marketing strategy Table of Contents 1. Executive Summary……………………………………………………………………………………………………………………………………….p.3 2. Company Description……………………………………………………………………………………………………………………………………p.4 3. Strategic Focus and Plan…………………………………………………………………………………………………………………………….…p.4 -Mission/Vision…………………………………………………………………………………………………………………………………………..p.5 -Goals…………………………………………………………………………………………………………………………………………………………p.5 -Core competency …………………………………………………………………………………………………………………………………….p.5 4. Situation Analysis…………………………………………………………………………………………………………………………………………..p.6 -SWOT Analysis………………………………………………………………………………………………………………………………………….p.6 5. Market Product Focus…………………………………………………………………………………………………………………………..………p.8 -Starbucks marketing strategy…………………………………………………………………………………………………………………..p.9 -Marketing objectives…………………………………………………………………………………………………………………………….….p.10 -Points of differences……………………………………………………………………………………………………..………………………….p.10 -Target market…………………
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