설화수 9 9

_SLIDE_1_ S u l .w h a .s o o. _SLIDE_2_ Contents 1. Brand Selection 2. Situation Analysis 3. Developing Advertising Strategy 5. Media 4. Creative Plan _SLIDE_3_ We select the brand ‘Sulwhasoo’ 1. Brand Selection A brand that pursues an epigyny of aesthetics By using the original resources from nature to take care of ones beauty, and to develop an inter-relationship between human and nature -To benefit the skin by making a body and mind that controls the inner side -The combination of ancient wisdom and modern technology _SLIDE_4_ 2. Situation Analysis ‘Sulwhasoo’ will go to China Rising interest among Chinese on Korean cosmetics _SLIDE_5_ 3. Developing Advertising Strategy Advertising objectives To get a positive image by asserting its development of a certified eco-friendly organic product Target audiences High class (privileged) Chinese women between their 30s and 60s who enjoy spending for beauty Product Image and product personality A brand-name cosmet…
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