설화수 9 9

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S u l .w h a .s o o.
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Contents

1. Brand Selection

2. Situation Analysis

3. Developing Advertising Strategy

5. Media

4. Creative Plan

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We select the brand ‘Sulwhasoo’
1. Brand Selection
A brand that pursues an epigyny of aesthetics
By using the original resources from nature to take care of ones beauty, and to develop an inter-relationship between human and nature
-To benefit the skin by making a body and mind that controls the inner side
-The combination of ancient wisdom and modern technology
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2. Situation Analysis
‘Sulwhasoo’ will go to China
Rising interest among Chinese on Korean cosmetics
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3. Developing Advertising Strategy
Advertising objectives
To get a positive image by asserting its development of
a certified eco-friendly organic product
Target aud…

5. Media