|
_SLIDE_1_
��쒕��濡쒕줈��앹쓽 �꽦怨듦낵 誘몃옒
遺��젣 : 戮��넻�졊, 怨쇱뿰 洹몃뒗 �늻援ъ씤媛�?
留덉���똿�썝濡�
Principle of Marketing
_SLIDE_2_
�슂利� �븘�씠�뱾�쓽 �슦�긽���?
_SLIDE_3_
The answer is��╈��
??
!!
_SLIDE_4_
�냼����떆���
_SLIDE_5_
戮�
濡�
濡�
�떂
�쁺
�젒
�옄
�꽭
_SLIDE_6_
_SLIDE_7_
�겕濡�
�뙣�떚
�뿉�뵒
�룷鍮�
猷⑦뵾
�뵆�젅�씠�뼱
�뵆�젅�씠�뼱
_SLIDE_8_
戮�濡쒕줈媛� �돱�뒪�뿉?
_SLIDE_9_
�굹 �젙珥앸Т�빞!!
戮�濡쒕줈
釉뚮옖�뱶 媛�移섎뒗
5000�뼲 !!!
_SLIDE_10_
WHY?
���5議겸�앷�� �뙆�뿤爾� �뱶由쎈땲�떎 !! �뙇�뙇 !!
_SLIDE_11_
PART 1. 湲곗큹 �솚寃� 遺꾩꽍
PART2. �꽦怨� �썝�씤 遺꾩꽍
PART3. �뼢�썑 �쟾�왂
Contents
_SLIDE_12_
PART 1.
湲곗큹�솚寃쎈텇�꽍
_SLIDE_13_
PART1. 湲곗큹�솚寃쎈텇�꽍
1.�슦由щ굹�씪�쓽 罹먮┃�꽣 �궛�뾽���?
(1) 罹먮┃�꽣 �궛�뾽�쓽 洹쒕え
援щ텇
2005�뀈
2006�뀈
2007�뀈
2008�뀈
罹먮┃�꽣 媛쒕컻 諛�
�씪�씠�꽑�뒪 �떆�옣 洹쒕え
2,77
(2)罹먮┃�꽣 �궛�뾽�쓽 �닔異쒖엯 洹쒕え
22.1%
13.8%
(1) �냼鍮꾩옄 �듃�젋�뱶 蹂��솕
(2) �씤援ш뎄議� 蹂��솕
(3) �궗�쉶臾명솕�쟻 蹂��솕
(4)Priomotion
|
(1) Segmentation (�떆�옣�꽭遺꾪솕)
��섏뿰�졊��� 湲곗���쑝濡� �떆�옣�쓣 �꽭遺꾪솕
�쑀�븘/ �븘�룞/ 泥��냼�뀈 / �꽦�씤
_SLIDE_22_
PART2. �꽦怨듭썝�씤遺꾩꽍
2.
�븘�씠肄붾땳�뒪 STP �쟾�왂
(2)Targeting [�몴�쟻�떆�옣�꽕�젙]
1
2
3
湲곗〈 �븷�땲硫붿씠�뀡 : [ �븘�룞~�꽦�씤痢� ] ����긽
�땲�깉�떆�옣 �쟾�왂 : [�쑀�븘�슜 �떆�옣 ]
�떆�옣�쓽 醫낇빀�쟻 遺꾩꽍 �넂
��쒕떒�씪�몴�쟻�떆�옣 [ �쑀�븘�슜 �떆�옣 ]��� 以묒젏�쟻 怨듬왂 寃곗젙
_SLIDE_23_
PART2. �꽦怨듭썝�씤遺꾩꽍
2.
�븘�씠肄붾땳�뒪 STP �쟾�왂
(3) Positioning [�룷吏��뀛�떇�쟾�왂]
�쑀�븘�쓽
�땲利� 留뚯”
_SLIDE_24_
PART2. �꽦怨듭썝�씤遺꾩꽍
3.
4p 留덉���똿 誘뱀뒪 �쟾�왂 遺꾩꽍
(1) Product (�젣�뭹)
1
罹먮┃�꽣 �꽑�젙 �옉�뾽 : 湲�濡쒕쾶 罹먮┃�꽣 紐⑺몴
2
寃쎌웳�슦�쐞 �뜙�븳 ��섑렚洹꾟�숈쑝濡� 罹먮┃�꽣 寃곗젙
* 戮�濡쒕줈��� �븨援ъ쓽 李⑤퀎�솕 : �쑀�븘留욎땄�슜, �삤�씫�쟻 �슂�냼 利앷��
VS
_SLIDE_25_
PART2. �꽦怨듭썝�씤遺꾩꽍
3.
4p 留덉���똿 誘뱀뒪 �쟾�왂 遺꾩꽍
(2)Price [媛�寃�]
_SLIDE_26_
PART2. �꽦怨듭썝�씤遺꾩꽍
3.
4p 留덉���똿 誘뱀뒪 �쟾�왂 遺꾩꽍
(2)Price [媛�寃�]
_SLIDE_27_
PART2. �꽦怨듭썝�씤遺꾩꽍
3.
4p 留덉���똿 誘뱀뒪 �쟾�왂 遺꾩꽍
(3)Place [�쑀�넻]
1
泥좎���븳 �씪�씠�꽱�떛 �썝移�
2
�뙆�듃�꼫 湲곗뾽�뱾怨쇱쓽 �뾽臾� 遺꾨떞
戮�濡쒕줈�뿉 ����븳 湲고쉷 諛� �젣�옉怨� 留덉���똿 : �븘�씠肄붾땳�뒪
�븷�땲硫붿씠�뀡 �젣�옉 : �삤肄�
戮�濡쒕줈 �긽�뭹 �궗�뾽 : EBS ��� SK釉뚮줈�뱶諛대뱶媛� 怨듬룞�쑝濡� 李몄뿬
3
��쒖썝 �냼�뒪 硫��떚 �쑀利�(one soure multi-use)��� �쟾�왂
4
湲�濡쒕쾶 �떆�옣�쓣 ���源� �넂 �븣留욎�� �쟾�왂 援ъ궗
�넂 �쟾�꽭怨� 82媛쒓뎅 �닔異�
_SLIDE_28_
PART2. �꽦怨듭썝�씤遺꾩꽍
3.
4p 留덉���똿 誘뱀뒪 �쟾�왂 遺꾩꽍
(4)Priomotion
인 쇄
바로가기
戮�濡쒕줈`�쓽 �꽦怨듦낵 誘몃옒.pptx
[Size :
8 Mbyte
]
장바구니
