벤츠,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p 37 37

_SLIDE_1_ Mercedes-Benz _SLIDE_2_ CONTENTS _SLIDE_3_ Slogan "The best or nothing" Mercedes gives technology and safety like no other brand in the world _SLIDE_4_ Logo Three-pointed star The three-pointed star was supposed to symbolize Daimler’s ambition of universal motorization ? “on land, on water and in the air” One of the most popular trademark Symbolize the best safety, quality, comfort and fascinating style _SLIDE_5_ History Origins - Karl Benz created the first automobile in 1886 Merger - The first Mercedes was released in 1901 - The first Mercedes-Benz brand name was released in 1926 after a merger with Daimler Auto Racing - was introduced to the sport of auto racing in 1926 American Market - made a deal to distribute the cars in the U.S. in 1958 Hybrid Car - introduced its first line of hybrid cars in 2007 _SLIDE_6_ Mission statement Pioneer of automotive engineering - Groundbreaking technologies - High-quality products Give of their best for…
…