맥카페 마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

_SLIDE_1_ [Principle of marketing class] Mc cafe’ Marketing plan _SLIDE_2_ Contents Executive summary Current Marketing situation -Market description -Product review -Competitive review -Channel & Logistics SWOT analysis Marketing strategies -Marketing research -STP -Marketing mix (4P) Budgets Controls Objectives & Issue _SLIDE_3_ Executive summary Mc cafe in Korea was launched in 2009 Mc cafe in America and Europe make big success. But unlike this case, Mc cafe in Korea made only a little progress. etc anger in us Hollys coffee starbucks coffee bean _SLIDE_4_ Executive summary And, actually the favor is not different with the competitor. _SLIDE_5_ Current Marketing Situation _SLIDE_6_ Market description costumer’s need Corresponding/benefit A student (teens) Low price Lower than competitor , providing premium coffee An office worker (20~30s) As working laptop computer, as taking a rest Wireless LAN equipment , separated formation’s …
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