마케팅 도요타

_SLIDE_1_ Prius ;Leading a Wave of Hybrids _SLIDE_2_ Do you know “Prius”? _SLIDE_3_ Prius “Prius” is a Latin word meaning “to the before”. 1st Prius went on sale on 1997 in Japan. 1st Prius went on sale on 2001 in U.S. 2nd Prius came out on 2003 in U.S. [The first hybrid vehicle of Toyota] _SLIDE_4_ Outstanding improvements of fuel efficiency.→ About 28km / 1L (2nd) _SLIDE_5_ Convenience of selling normal car(high profit, easy sale) Features of normal car(pursuit of acceleration and speed) Continual resistance of dealers who sell truck and SUV Market situation of Hybrid Vehicle Continual benefit from the government All the manufacturers should effort to reduce discharge gas Develop customer’s cognition to the environment Expecting alternative fuel technology Cutting price by economics of scale VS _SLIDE_6_ 01 Questions for Discussion What micro-environmental factors affect the introduction and sale of the Toyota Prius?How well has Toyota dealt with these fac…
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