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_SLIDE_1_ Principle of marketing 1 _SLIDE_2_ INDEX 1 2 3 4 5 6 7 Trends of Cosmetics Industry About Shiseido SWOT Analysis Marketing Mix Competitor Analysis BCG matrix STP analysis 8 2 Marketing Strategies _SLIDE_3_ Cosmetic Industry 1 Trends of _SLIDE_4_ 4 Trends of Cosmetic industry 1 High added value Does enterprises producing commodities for domestic markets Flexible manufacturing system Monopolistic competition Oligopolistic market _SLIDE_5_ 5 Trends of Cosmetic industry 1 _SLIDE_6_ 2 About Shiseido _SLIDE_7_ 2 Shiseido is the one of the world`s leading cosmetics companies. 7 About Shiseido _SLIDE_8_ The fusion of Eastern and Western`s intelligence and beauty Global image creation Global Shiseido Graceful aging Creative advertisement 1 2 3 4 5 8 2 About Shiseido _SLIDE_9_ 3 Marketing mix _SLIDE_10_ 3 Product Line extension (differentiation strategy) : Targeting high-end market = high-end market + low-p…
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