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_SLIDE_1_ EFFECTS ON NEW PRODUCTPERFORMANCE AND MARKET SHARE Environmental Marketing Strategy And Firm Performance : _SLIDE_2_ Effects on New product Performance and Market Share Environmental Marketing Strategy INDEX 1 Introduction 2 Conceptual model and hypotheses 3 Method 4 Result 5 Conclusion and Discussion _SLIDE_3_ Introduction Key Words Definition of “Environment” Influence of enviropreneurial marketing _SLIDE_4_ Introduction Environment as Opportunity Environment as Commitment Environment as Righteousness Enviropreneurial Marketing Change in Market Share Change in Market Share Market Tubulence _SLIDE_5_ Introduction Historically Environment _SLIDE_6_ Introduction Present It ignores issues pertaining to the well-being of the natural environment Its argument is likely to be necessary for survival and prosperity Environment _SLIDE_7_ Key word Enviropreneurial Marketing environmentally-friendly marketing s…
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