마조론(비어몬스터)1.8 24 24

_SLIDE_1_ Saving the Beer Monster DJ Club Beer House at Anam _SLIDE_2_ Contents I. About Client Marketing Problem Research Objective About Research Suggestion Q & A Beer Monster Marketing Research Save the Beer _SLIDE_3_ About Beer Monster Beer Monster Marketing Research Urban Atmosphere Live Music & DJ Club Beers from all over the world Low and middle price Save the Beer _SLIDE_4_ Beer Monster Marketing Research Unprofitable !! Symptom Owner interview “3~4개월 쯤 됐는데 손해보고 있습니다. 아직까지는 투자기간이라고 봐요…” Our observation Visit Th/Fr/Sa prime time (PM 9~12) for 3 weeks Average : 10~14 guests… About Beer Monster Save the Beer _SLIDE_5_ Beer Monster Marketing Research Beer Monster’s Marketing strategy Segmentation & Targeting School KU Non - KU Age 20~21 21~26 27~29 30~ Nationality Korean Foreign Save the Beer _SLIDE_6_ Beer Monster Marketing Research Beer Monster’s Marketing strategy DJ (Music) Variety of Beers Urban atmosphere Promot…
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