교보문고

_SLIDE_1_ KYOBO BOOKS : Crisis & Opportunity 12. 07 1 _SLIDE_2_ Contents Market trend and Current state of Kyobo with BCG Matrix Problem recognition & Objective development Strategy Formulation corporate, competitive, and functional strategy Summary 2 _SLIDE_3_ Contents Market trend and Current state of Kyobo with BCG Matrix Problem recognition & Objective development Strategy Formulation Corporate, competitive, and functional Strategy Summary 3 _SLIDE_4_ (mil KRW) -3.3% 1. Market trend and Current state of Kyobo books 17.6% 27.9% (mil KRW) (mil KRW) Yes24,Interpark,Aladdin (mil KRW) Korean book market Shrinking Maturing Fast-growing 4 _SLIDE_5_ Yes24 established in 1999 1980 1990 2000 2xxx Appearance of Big Book-retail Chains Bloody Price Competition Growth of Online Bookstores ? e-Book Decreasing number of small local bookstores B&N, Borders KYOBO, JONGRO, YP Amazon.com established in 1995 KOREA U.S.A History of book industry …
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