VivaStudio

_SLIDE_1_ You know what I put on? - VivaStudio _SLIDE_2_ About Vivastudio CAGR 176.4% (KW million) Source: Vivastudio Vivastudio was founded in 2008 August Clothing brand which is private business Capital is 350 million won and no debt 2 CEOs, 2 Staff and 1 Part time worker 1. OverView 2. Current Strategy 3. Performance 4. Appraisal 5. Recommendation 6. Evaluation _SLIDE_3_ 5 Force Model Threat of new entry Few economies of scale Increasing size of industry Supplier Power A large number of suppliers exist Replacement cost is low Buyer Power Lies in the hands of consumers for what they like and purchase Threat of substitute In apparel industry, substitutes always exist Rivalry Aggressive marketing among companies Small number number of companies is 4~5 1. OverView 2. Current Strategy 3. Performance 4. Appraisal 5. Recommendation 6. Evaluation _SLIDE_4_ Current Strategy _SLIDE_5_ The firm’s current strategy Goal : Seeks to be a leading streetwe…
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