º»¹®/³»¿ë
_SLIDE_1_
You know what I put on?
- VivaStudio
_SLIDE_2_
About Vivastudio
CAGR 176.4%
(KW million)
Source: Vivastudio
Vivastudio was founded in 2008 August
Clothing brand which is private business
Capital is 350 million won and no debt
2 CEOs, 2 Staff and 1 Part time worker
1. OverView
2. Current Strategy
3. Performance
4. Appraisal
5. Recommendation
6. Evaluation
_SLIDE_3_
5 Force Model
Threat of new entry
Few economies of scale
Increasing size of industry
Supplier Power
A large number of suppliers exist
Replacement cost is low
Buyer Power
Lies in the hands of consumers for what they like and purchase
Threat of substitute
In apparel industry, substitutes always exist
Rivalry
Aggressive marketing among companies
Small number number of companies is ¡¦(»ý·«)
reet Brand)
1. OverView
2. Current Strategy
3. Performance
4. Appraisal
5. Recommendation
6. Evaluation
_SLIDE_9_
Appraisal
_SLIDE_10_
SWOT Analysis
High worker efficiency; reasonable price vs quality; strong online presence
No physical stores; niche market; low differentiation; seasonal imbalances
Style differentiation; physical presence; balance seasons; social media; innovative distribution
Low entry barriers; no proprietary information
Strengths
Weakness
Opportunities
Threats
1. OverView
2. Current Strategy
3. Performance
4. Appraisal
5. Recommendation
6. Evaluation
_SLIDE_11_
Recommendation
_SLIDE_12_
Time Fame Expectation
Marketing Strategy
Time
Fame
1. OverView
2. Current Strategy
3. Performance
4. Appraisal
5. Recommendation
6. Evaluation
Strategic Challenges
Low brand recognition / identity
Accessibility (no flagship store)
Online focused strategy
Seeks strategies to ma