Toyota Prius,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p 22 22

_SLIDE_1_ Toyota PriusLeading a Wave of Hybrids _SLIDE_2_ Brand Philosophy _SLIDE_3_ The Nuts and Bolts of the Prius - The prius combines a gas engine with and electric motors _SLIDE_4_ _SLIDE_5_ The original Prius A small, dull design Total of 114 horsepower The second-generation Prius The interior was roomy and practical, with plenty of storage space. A modest power increase. In 7 colors It also provided expensive touches A seven-inch energy monitor The original Prius The second-generation Prius _SLIDE_6_ The most important improvement 42 60 Increase in fuel efficiency Miles per gallon _SLIDE_7_ A Runaway Success Alone commands of the market More than 50% _SLIDE_8_ The strong demand for the Prius _SLIDE_9_ First focused on - environmentally conscious consumers - early adopters Reason for success Of Prius _SLIDE_10_ Second gas prices had went up Third Various incentives Reason for success Of Prius _SLIDE_11…
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