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SPORT
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SPORT.pptx
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6 Mbyte
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SPORT.pptx
[Size :
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_SLIDE_1_
SPORT
MARKETING
The SK Wyverns
SWOT Analysis
& Marketing Mix
_SLIDE_2_
Content
Strength
Weakness
Opportunity
Threat
SWOT
Analysis
Location
Age
Companions
Segmentation
Product
Place
Price
Promotion
Marketing Mix
_SLIDE_3_
SWOT Analysis
_SLIDE_4_
Lack of Star Players in the SK Wyverns
Lack of Regional
Loyalty
Baseball Boom in Korea.
Only One Baseball Team in Incheon
5 Days of Work
Many Competitors in KBO
Other Sports Team in Incheon.
_SLIDE_5_
Segmentation
_SLIDE_6_
MARKETING OBJECTIVE
One million spectators and
No. 3 in next 3 years.
_SLIDE_7_
Segmentation 1: Location
Location: Bucheon, Siheung, Gwang-yeong,
Westside of Seoul(Guro-gu)
Why? Good Accessibility, No regional…
SPORT
MARKETING
The SK Wyverns
SWOT Analysis
& Marketing Mix
_SLIDE_2_
Content
Strength
Weakness
Opportunity
Threat
SWOT
Analysis
Location
Age
Companions
Segmentation
Product
Place
Price
Promotion
Marketing Mix
_SLIDE_3_
SWOT Analysis
_SLIDE_4_
Lack of Star Players in the SK Wyverns
Lack of Regional
Loyalty
Baseball Boom in Korea.
Only One Baseball Team in Incheon
5 Days of Work
Many Competitors in KBO
Other Sports Team in Incheon.
_SLIDE_5_
Segmentation
_SLIDE_6_
MARKETING OBJECTIVE
One million spectators and
No. 3 in next 3 years.
_SLIDE_7_
Segmentation 1: Location
Location: Bucheon, Siheung, Gwang-yeong,
Westside of Seoul(Guro-gu)
Why? Good Accessibility, No regional…
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I D : jung****** Date : 2013-04-05 FileNo : 11059054 |
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