SPORT

_SLIDE_1_ SPORT MARKETING The SK Wyverns SWOT Analysis & Marketing Mix _SLIDE_2_ Content Strength Weakness Opportunity Threat SWOT Analysis Location Age Companions Segmentation Product Place Price Promotion Marketing Mix _SLIDE_3_ SWOT Analysis _SLIDE_4_ Lack of Star Players in the SK Wyverns Lack of Regional Loyalty Baseball Boom in Korea. Only One Baseball Team in Incheon 5 Days of Work Many Competitors in KBO Other Sports Team in Incheon. _SLIDE_5_ Segmentation _SLIDE_6_ MARKETING OBJECTIVE One million spectators and No. 3 in next 3 years. _SLIDE_7_ Segmentation 1: Location Location: Bucheon, Siheung, Gwang-yeong, Westside of Seoul(Guro-gu) Why? Good Accessibility, No regional team, Large population Identifiable : Citizens of neighboring region Accessible : Less than 1hr - Subway : Bucheon 35 min, Gwang-myeong 1hr, Guro 52 min - Car : Siheung 30 min Sizable (thousands): Bucheon: 890, Gwang-myeong 350 Siheung : 420, Gu…
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