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QOOK 留덉���똿
Research
STP
4P
�쟾�왂
Contents
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QOOKResearch
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1. �솚寃� 遺꾩꽍
2009�뀈 �쑀臾댁꽑 �넻�빀�쓽 湲�濡쒕쾶 �듃�젋�뱶�뿉 遺��쓳�븯�뿬
CDMA, ADSL�뿉 �씠��� �삉 �븯�굹�쓽 �쑖�빀�궛�뾽 �떆���濡�
蹂멸꺽 吏꾩엯�븯�뿬
�쓬�꽦怨� �뜲�씠�꽣, �쑀�꽑怨� 臾댁꽑, �넻�떊怨� 諛⑹넚�씠
�쑖�빀�릺�뒗 而⑤쾭�쟾�뒪 �떆���
Research_�떆�옣遺꾩꽍
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2. 寃쎌웳 遺꾩꽍
寃쎌웳�궗
�깮媛곷쭔 �븯硫� �깮媛곷��濡� , �삤利�
Research_�떆�옣遺꾩꽍
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Research_�떆�옣遺꾩꽍
寃쎌웳�궗 媛��엯�옄�쁽�솴
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3. 愿묎퀬 遺꾩꽍
愿묎퀬 罹좏럹�씤
湲곗뾽愿묎퀬, 釉뚮옖�뱶愿묎퀬, �씤�뇙愿묎퀬, �솉蹂댁쁺�긽, 湲고�� �궗蹂대�� �넻�빐 愿묎퀬瑜� �떆�뻾.
2) 愿묎퀬留ㅼ껜
QOOK �긽�뭹�뿉 �뵲�씪 TV, �씤�꽣�꽬, �떊臾� �꽑�깮.
Research_�떆�옣遺꾩꽍
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�젣�뭹�냽�꽦
二쇰줈 吏묒뿉�꽌 �씠�슜�븷 �닔 �엳�뒗 紐⑤뱺 IT(吏� �쟾�솕, �씤�꽣�꽬�쟾�솕, 珥덇퀬�냽 �씤�꽣�꽬 , IPTV �벑)�뿉 ����븳 �꽌鍮꾩뒪
Research_�젣�뭹遺꾩꽍
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2. �젣�뭹 �룷吏��뀛�떇
�삙�깮怨� 媛�寃�, �뭹吏덉뿉 �쓽�븳 �룷吏��뀛�떇
Research_�젣�뭹遺꾩꽍
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�떊�긽�뭹 諛� 泥⑤떒 湲곕뒫�뿉 ����븳 愿��떖 諛� 援щℓ �슃援щ��
媛�吏� �궗�엺�뱾
�빀由ъ쟻�씤 媛�寃⑹쑝濡� �뿬�윭 �꽌鍮꾩뒪 (�씤�꽣�꽬, �씤�꽣�꽬 �쟾�솕, 吏� �쟾�솕, TV)瑜� �씠�슜�븯�젮�뒗���(�깮�왂)
(1) �씤援ы넻怨꾩쟻 蹂��닔
(2) �뻾�룞�쟻 蹂��닔
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痢좊�� �넻�븳 �꽭�긽怨쇱쓽 �냼�넻�엫�쓣 媛뺤“.
�삙�깮怨� 媛�寃�, �뭹吏덉뿉 �쓽�븳 �룷吏��뀛�떇.
��쁐OOK+�꽌鍮꾩뒪�씠由꾟�숈쑝濡�
紐⑤뱺 �넻�떊 �꽌鍮꾩뒪�쓽 �씠由꾩뿉 �넻�씪�꽦�쓣 二쇰㈃�꽌 寃고빀�븯硫� ����졃.
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�룷吏��뀛�떇 �쟾�왂�쓽 �쑀�삎
�젣�뭹�냽�꽦�뿉 �쓽�븳 �룷吏��뀛�떇
QOOK(QOOK&SHOW)�쓽 �쑀臾댁꽑�쑖�빀(FMC)
VS
SKT�쓽 �쑀臾댁꽑���泥�(FMS)
STP_�룷吏��뀛�떇(Positioning)
�궗�슜�긽�솴�뿉 �쓽�븳 �룷吏��뀛�떇
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QOOK4P
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媛��젙 �궡 �떎�뼇�븳 IT �땲利덈�� �븳�뜲 臾띠뼱�꽌 媛��젙 �궡 �깮�솢�쓣 蹂대떎 �돺怨� �렪由ы븯寃� �빐二쇰뒗 �젙蹂�, �눥�븨, �냼�넻, �뿏�꽣�뀒�씤癒쇳듃媛� �넻�빀�맂 �긽�뭹�씠�떎.
4P_�젣�뭹(Product)
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QOOK
吏묒뿉�꽌 �궗�슜�븯�뒗 �쟾�솕, �씤�꽣�꽬, IPTV�벑�쓽 而⑦뀗痢좊��
�궡媛� �썝�븯�뒗 ���濡� 議곗젅�븯怨� �슂由ы븷 �닔 �엳�떎�뒗
COOK�쓽 �쓽誘�.
�븳 踰덉쓽 �겢由��쑝濡� 吏묒븞�뿉�꽌 �돺寃� �꽭�긽怨� �냼�넻�븷 �닔
�엳�뒗 �렪由ы븿怨� 利먭굅����쓣 �몴�쁽.
4P_�젣�뭹(Product)
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4P_媛�寃�(Price)
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4P_�쑀�넻(Place)
�냼鍮꾩옄媛� �궗�슜�븯�룄濡� �븯�뒗 諛⑸쾿
�뿇 �씤�꽣�꽬 媛��엯
媛��엯�떊泥��꽌
�뿇 �쟾�솕濡� 媛��엯
荑� 怨듭떇 �쟾援�媛��엯�꽱�꽣 1544 ? 9637
�뿇 �씪諛� ���由ъ젏
�쟾援� �빟 800 �뿬 媛쒖쓽 ���由ъ젏 (KT�뵆�씪�옄/SHOW留ㅼ옣)
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4P_珥됱쭊(Promotion)
�떚���愿묎퀬瑜� �떆�옉�쑝濡� �샇湲곗떖 �옄洹�.
洹� �썑
�쑀癒멸킅怨좎�� 諛섎났愿묎퀬濡� �씤吏��룄 �삎�꽦.
�쑀癒몃윭�뒪�븳 TV愿묎퀬��� 移댄뵾.
寃쎌젣媛� �뼱�젮�슫 �긽�솴�뿉�꽌 諛앹�� 紐⑥뒿�쓣 �쟾�떖�븯湲� �쐞�빐
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�떎�뼇�븳 �씠踰ㅽ듃
荑↔������몴 �꽑諛�
�쟾援� 以묒냼�긽怨듭씤�뿉 臾대즺 �솃�럹�씠吏� 吏��썝
�닔瑜숈뼇�슜李� 利앹젙
洹� �쇅�쓽 �솉蹂� �솢�룞
�엫吏곸썝�뱾�쓣 �솢�슜�븳 ��섑쁽�닔留� 嫄멸린���
�냼鍮꾩옄 媛쒓컻�씤�쓣 愿묎퀬誘몃뵒�뼱濡� �솢�슜�븳 ��섍컻�씤 愿묎퀬�옄 紐⑥쭛���
4P_珥됱쭊(Promotion)
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QOOK�쟾�왂諛⑹븞
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