PUBEYES REPORT

PUBEYES MARKETING PLAN Outline Introduction and Situational Analysis General Overview (Popeyes) Current Situation Customer and Market Analysis Customer Analysis Survey Result Reason for coming up with Popeyes Logo Explanation Location Main Menu Marketing Strategies SWOT Analysis STP (segmentation, targeting, positioning) Marketing Strategy (4P Mix) Services Offered Price of Product Financial Mission & Vision Conclusion Introduction and Situation Analysis General Overview (Popeyes) Popeyes is a fast-food chain company that was established in 1972 and primarily located in New Orleans, America and founded by Al Copeland. It currently has about 500 chains in 20 countries selling mainly biscuits and chicken. It first came to Korea in 1994 for the first time. In the past few years, many fast food restaurants near HUFS have closed down due to a variety of reasons. Out of these fast food restaurants, Popeyes was one of the few which was able to survive till recently. N…
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