OUR MARKETING PLAN

_SLIDE_1_ OUR MARKETING PLAN _SLIDE_2_ OUTLINE.. Part.1 Introduction to PUBEYES Part.2 Customer & Market Analysis Part.4 Financial Forecast Part.3 Marketing Strategies Part.5 Mission Vision & Conclusion _SLIDE_3_ Part.1 Introduction to PUBEYES _SLIDE_4_ RE-BRANDING _SLIDE_5_ Part.2 Customer and Market Analysis _SLIDE_6_ CURRENT SITUATION Inconvenient location Relatively less-preferred image Cold and uncomfortable chairs No unique taste and differentiated point Delivery services available only above purchase of 15000-won Lack of awareness _SLIDE_7_ WHAT DO THE POTENTIAL CUSTOMERS WANT? Accessible location Clean and comfortable seats Better, improved taste Delivery services to be made available with lower minimum purchase _SLIDE_8_ SOLUTION? _SLIDE_9_ PART 1: WHAT IS PUBEYES OUR BRAND ? DRINKING WITH STYLE; PUBEYES - NEW-TREND DRINKING! Making use of the original Popeyes logo, we replaced ‘pop’ with ‘pub’ ? changing what used to be an ordinary fa…
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