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Nespresso 38 38
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Nespresso 38 38 .pptx
[Size :
2 Mbyte
]
Nespresso 38 38 .pptx
[Size :
2 Mbyte
]
분량 38 Page
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본문/내용
_SLIDE_1_
Nespresso
Marketing Management
_SLIDE_2_
Contents
Introduction
Environment
Target Market
Marketing Goal
Marketing Plan
Conclusion
_SLIDE_3_
Launched in Korea in 2007
_SLIDE_4_
1. Introduction: Nespresso S.A
Holding Company: Nestle
“The World’s leading Nutrition, Health, and Wellness Company”
_SLIDE_5_
1. Introduction: Nespresso S.A
Vision
The Luxury icon for perfect coffee worldwide through super premium brand image
_SLIDE_6_
1. Introduction: Nespresso S.A
Improving Profits worldwide
*Attractive designs
*Easy to use machines
*Personalized service
But in Korean market
market share is still low
_SLIDE_7_
1. Introduction: Nespresso S.A
By 2012, espresso market expected to expand to 40 % of whole coffee…
Nespresso
Marketing Management
_SLIDE_2_
Contents
Introduction
Environment
Target Market
Marketing Goal
Marketing Plan
Conclusion
_SLIDE_3_
1. Introduction: Nespresso S.A
Created in 1986Launched in Korea in 2007
_SLIDE_4_
1. Introduction: Nespresso S.A
Holding Company: Nestle
“The World’s leading Nutrition, Health, and Wellness Company”
_SLIDE_5_
1. Introduction: Nespresso S.A
Vision
The Luxury icon for perfect coffee worldwide through super premium brand image
_SLIDE_6_
1. Introduction: Nespresso S.A
Improving Profits worldwide
*Attractive designs
*Easy to use machines
*Personalized service
But in Korean market
market share is still low
_SLIDE_7_
1. Introduction: Nespresso S.A
By 2012, espresso market expected to expand to 40 % of whole coffee…
2. Effective Promotion Strategy
3. Target Market
4. Marketing Goal
5. Marketing Plan
6. Conclusion
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I D : jung****** Date : 2013-04-05 FileNo : 11059016 |
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