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_SLIDE_1_ Nespresso Marketing Management _SLIDE_2_ Contents Introduction Environment Target Market Marketing Goal Marketing Plan Conclusion _SLIDE_3_ 1. Introduction: Nespresso S.A Created in 1986 Launched in Korea in 2007 _SLIDE_4_ 1. Introduction: Nespresso S.A Holding Company: Nestle “The World’s leading Nutrition, Health, and Wellness Company” _SLIDE_5_ 1. Introduction: Nespresso S.A Vision The Luxury icon for perfect coffee worldwide through super premium brand image _SLIDE_6_ 1. Introduction: Nespresso S.A Improving Profits worldwide *Attractive designs *Easy to use machines *Personalized service But in Korean market market share is still low _SLIDE_7_ 1. Introduction: Nespresso S.A By 2012, espresso market expected to expand to 40 % of whole coffee market →High Industry Growth _SLIDE_8_ 1. Introduction: Nespresso S.A Objective Make Nespresso into a star business with both high industry growth & Market share _SLIDE_9_ 1. Introduction: Ne…
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