Natura

_SLIDE_1_ Natura _SLIDE_2_ International Expansion 3 A key competitive strengthen 2 Organizing for Internationalization 4 Environment analysis 1 Issue 5 Contents Was the US the right target? To success in U.S Market, what kind of sales model Natura choose? (the direct sales distribution model or the retail model?) _SLIDE_3_ INTRODUCTION Name : Natura Founder : Luiz Seabra Founded : 1969 Headquarter : Sao Paulo, Brazil Products : Cosmetics, fragrances, and personal hygiene items Revenue $ 2.4 billion (2008) One of the most admired companies in Brazil _SLIDE_4_ Loyal to Seabra’s original vision INTRODUCTION - NATURA In basing its products on the biodiversity of Brazil The company’s direct distribution sales Argentina, Peru, Colombia, Bolivia, Chile, Venezuela, Mexico France Opening of a flagship store in France in 2005 Retail model !!!! _SLIDE_5_ NATURA’S BUSINESS : GUIDED BY PRINCIPLE - The Founding of a Relationship-Oriented Company selling cosme…
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