본문/내용
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1. Previously on M&M
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LG TROMM STYLER
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- Home party with power bloggers
- Promotion with BMW dealership
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Blindfold
Building up a wall
Problem
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Expand the Target
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Premium
clothing care electronics
Be Wise,
Positioning
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2. SWOT
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The front runner
Technical function
Part of interior
High price
Size of product
Awareness of category
Increasing competitors
Potential customers
Increasing number of
working couple
Growth of wedding gift market
S
W
T
O
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3. IMC STRATEGY
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LET THEM KNOW WHO WE ARE
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4. 4P for IMC
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1.Product
Two new models have been launched
…
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4.Promotion
- PR
LG have utilized
Press Relation actively
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4.Promotion
- PR
Consumer
participation
Events that customers can actively participate
Making situation Styler is good at
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4.Promotion
- PR
CSR
Social responsibility can affect positively
Campaigns fit to our function
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4. Conclusion
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Conclusion
Customers already know our name
But, don’t know exact value we can give
We have to let them understand our value
Wise Start
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1
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We have presented about our product Styler and STP strategy last time.
Let’s have a quick look through of it.
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Tromm Styler is a total clothing care product.
Basically, it turns clothes back to new one by ironing, removing bacteria and simple washing.
More than 11,000 of Styler has been sold until now.
No current competitor is in the market yet.
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LG has been targeting upper-class consumers.
So they have conducted mar