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_SLIDE_1_ Sulwhasoo _SLIDE_2_ Contents Introduction Environmental Analysis Marketing Strategy Marketing Mix Decision Consumer Response & Conclusion Recommendation Reference _SLIDE_3_ Introduction _SLIDE_4_ Background & Objective Aging society Amore Pacific Interest in appearance Korean cosmetic market Creative marketing strategy _SLIDE_5_ History AMORE PACIFIC No.1 cosmetic company cosmetics and personal care products Expending into China, France, and the US In 2009, Sales 1,769 billion Revenue 300.6 billion won. Sulwhasoo Oriental ingredient cosmetics Sales ranking No.1 in Department store _SLIDE_6_ Core Competency Oriental Cosmetics Korean traditional things Fresh material from the nature Natural Beauty + Inner Beauty “Balance of yin and yang” _SLIDE_7_ Environmental Analysis _SLIDE_8_ 5 Forces Analysis Industry competitor Exist imported prestige product such as & Oriental product such as Suppliers 100% domestic plant extract Contract…
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