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_SLIDE_1_ 1 Marketing Management _SLIDE_2_ 2 List List Marketing Plan Executive Summary Internal analysis SWOT analysis Product portfolio Situation analysis STP Competitive analysis Marketing Mix _SLIDE_3_ 3 1. Executive summary Starts in the early 1900s Harry & David is “one of premier direct marketing and e-commerce companies in the U.S” officially was established in 2005, and now it has over 125 stores throughout the country mission statement"We create, produce, and market premium foods which develop lasting relationships with our customers" About Harry & David _SLIDE_4_ 4 1. Executive summary Plan summary we can expect the sales to increase approximately 23 to 25% more organic food markets are highly attractive to enter open the first Korean Harry & David retail store and online shopping mall open the first store in Banpo-dong _SLIDE_5_ 5 2. SWOT STRENGTH specialized Organic suitable for Well-being trend Life style Distribution ? …
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