Marketing Strategies

_SLIDE_1_ Marketing Strategies _SLIDE_2_ MANAGEMENT MISTAKES AND SUCCESSES Contents MKTG Mix Strategy Marketing Strategy Corporate Strategy Introduction _SLIDE_3_ MANAGEMENT MISTAKES AND SUCCESSES Introduction Country of origin America Type Carbonated soft drink Founder John Pemberton (1831~1888) Introduced 1886 Head quarter Atlanta, Georgia with local operations in over 200 countries around the world 1. Coca-Cola? _SLIDE_4_ MANAGEMENT MISTAKES AND SUCCESSES Introduction 2. History of Coca-Cola 1886 : Birth of Coca-Cola 1910 : Develop a unique bottle 1919 : Listed on the New York Stock Exchange 1928 : Introduced to the Olympic Games 1931 : Coca-Cola Santa Claus 1933 : Introduced to France _SLIDE_5_ MANAGEMENT MISTAKES AND SUCCESSES Introduction 1950 : Appear on the cover of Time magazine introduced to Korea 1960 : Expand with new flavors start to produce Coca-Cola in Korea 1982 : Diet coke and new coke 1993 : Coca…
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