파일 Management information system,마케팅,브랜드,브랜드….pptx
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Management information system
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1.Mobile Computing and Mobile commerce
mobile computing
/Mobile commerce
Mobile commerce application - 종류
- location-based applications and services.
-financial services
Intrabusiness applications
Accessing information
Telemetry applications
2. Pervasive Computing
pervasive computing -> RFID wireless sensor network.
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1.Mobile Computing and Mobile commerce
mobile computing
?두가지 특징
Mobile commerce
-5가지 발전
Mobile commerce application ? 종류(5가지)
- location-based applications and services.(특징/정의)
(예)
-financial services(정의/특징)
(예)
Intrabusiness applications(정의)
(예)
Accessing information(특징/종류2가지)
(종류)
Telemetry applications(정의)
(예)(예)
2. Pervasive Computing
pervasive computing -> RFID wireless sensor network…
3.intrabusiness application
4. accessing information
5.telemetry
nformation application
Mobile portal
Voice portal
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- mobile portal
For mobile user
EX) i-mode / O2 / Yahoo / AOL / MSN
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- voice portal
Web site with an audio interface
Provide information verbally
EX) airline / Tellme.com / iping
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1.5 Telemetry applications
What is telemetry?
: the wireless transmission and receipt of data gathered from remote sensor
What kind of telemetry applications?
ex) Tele-surgery
GM : Onstar system
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1.5 Your Car Becomes a Smart Phone
General Motor(GM) - OnStar system
lots of services
Competitive company
- Ford/Hyundail Motor
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1.5 Find My iPhone
iPhone app : MobileMe
Telemetry functions :
location, setting, backup..
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, i-mode and smart phones
NTT DoCoMo , icon of mobile business success
- The launch of i-mode service
- mobile phones of content
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The success of i-mode
- designed “cool” i-mode phon
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I D : jung****** Date : 2013-04-05 FileNo : 11058997