LGe,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

International Marketing Subject : LG Electronic Mobile Part INDEX 1. Overview 1.1 Current situation of LGE mobile situation 1.2 SWOT Analysis 2. LG Mobile’s Performance 2.1 Lack of flagship model 2.2 Lack of brand equity 2.3 Insufficient Software(Apps, OS) service support 2.4 Communication problems 3. Conclusion Suggestion 3.2 Expected effect and future situation Overview 1.1 Current situation of LGE Mobile division LG was one of the powerful mobile phone manufactures in the world. According to research agency, Gartner, in 2005 LG was the third largest mobile phone manufactures world widely. and there market share was the third so that better than Motorola. Especially their innovative design embedded mobile devices such as PRADA phone and Secret phone were recognized as so called `Awesome design` by customers as how Apple`s fans think iPhone nowadays However the market and trends have been dramatically changed. The market`s main products t…
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