IKEA,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

_SLIDE_1_ _SLIDE_2_ CONTENTS Ⅰ. About IKEA Introduction History Ⅱ. The point 1. Environmental Analysis 2. STP Analysis 3. SWOT Analysis 4. 4P 5. Operational Strategy Ⅲ. Conclusion1. Conclusions and Implications2. Think us _SLIDE_3_ Ⅰ. About IKEA _SLIDE_4_ 1. Introduction ? The world`s largest furniture retailer it was founded in 1943. Ingvar Kamprad Elmtaryd Agunnaryd As of October 2xxx, the chain has global 313 stores / 38counties in 2xxx, most of them in Europe, North America, Asia and Australia. Headquarters : Delft, Netherlands A total of at least 15 openings or relocations are planned for 2xxx. ? Logo : logo describe nature, full or light and fresh air : To create a batter everyday life for the many people : Quality home furnishing products at affordable prices ? Vision ? Mission _SLIDE_5_ 2. History IKEA was founded, they produced D.I.Y. concept furniture. Using catalog and showroom to reach many people Entered into the first foreign store Norway …
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