Hyundai credit card,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p 27 27

_SLIDE_1_ Hyundai credit card _SLIDE_2_ Agenda Company profile 1 Targeting 2 Loyalty program 3 Q & A 4 Contents _SLIDE_3_ Hyundai credit card Profile _SLIDE_4_ Company profile Milestone 2001. Participation credit card industry by acquisition Diners Club 2003.5 Launching M card 2005.2 Launching Black card(VVIP) 2005.8 Strategic Partnership with GE capital 2006~2008 NSCI rank 1 Hyundai Credit card Revenue ▲KRW 520 bn (2xxx 1Q) Operating income ▲KRW 92 bn (2xxx 1Q) Net income ▲KRW 69 bn (2xxx 1Q) Company Profile _SLIDE_5_ Products Change the rule By alphabet marketing and color marketing, Hyundai card change the rule to compete among their internal brand. Product Prior Occupation of VVIP Most exceptional movement of Hyundai card was to launch VVIP card. Market anticipated this would be failed, but they generated this position and occupied. The black Hyundai card “M” Diners club card The red The purple Hyundai cards _SLIDE_6_ Rankin…
…