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Hilton HHonors Worldwide : Loyalty Wars
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¥°. Introduction
¥±. Analysis
- Competitor¡¯s Membership Service
- Hilton¡¯s SWOT
¥². Suggestion
¥³. Q & A
Contents.
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¥°. Introduction
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Hilton Hotels & Resorts
¥°. Introduction
Parent company : Hilton World Wide
Korea : Seoul and Kyung Ju
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Hilton H Honors.
¥°. Introduction
Offers many benefits to customers who used Hilton hotel brand.
When members staying at Hilton hotel brand, they can accumulate
both Hhonors points and airline miles.
Members can enjoy benefits in more than 3,750 hotels without
using restrictions or blackout periods.
Points can be used in various ways.
Free to join.
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HHH¡¯s Benefits & Services.
¥°. Introduction
Benefits & Services
- On-line rewa¡¦(»ý·«)
- (e.g.) Fruit basket upon arrival, One bottle of Wine, Complimentary Full American Breakfast, One half-day excursion, etc.
level¡¯s benefits
Earn a 50% bonus on all HHonors base points
+ upgrade benefits
- (e.g.) Deluxe fruit basket upon arrival
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Promotion.
¥°. Introduction
2xxx.7 Double Your HHonors
Earn not only doubled points but also doubled airline miles when members stay at the hotel
2xxx.12 Any Weekend, Anywhere Sale
50% discount on any weekend when members stay at the hotel after reservation
2xxx.12 More Nights, More Points
Earn points up to four times when members stay at the hotel
2xxx.10 Fast Ways to Free Stays
Earning double points per stay
Free night certificate after four stays or ten nights
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¥±. Analysis
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Competitor¡¯s Membership Service
¥±. Analysis
Hotel & Airline using point rate 1:1
Using just Eating & Drinking service in Hotel can
accumulate points
Use like cash in related firms like AT&T
2 starpoints=$1 basic
3 starpoints =$1 medium or premium
In Hilton Hhonors Worldwide, cannot accumulate po