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GS supermarket
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Contents
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GS supermarket
About
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¥°. About GS supermarket
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¥°. About GS supermarket
History
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¥°. About GS supermarket
SSM (Super SuperMarket)
Competitors
Brand name
Branch no.
Homeplus express
158
Lotte Super
147
E-mart everyday
83
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Purpose - 4F
¥°. About GS supermarket
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Marketing STRATEGY
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¥±. Marketing Strategy
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¥¡. Internal Marketing
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¥¡. Internal Marketing
Ethical management
All employees should make practical commitment
¡°As GS retailers,
we should obey these basic ethics.¡±
The system never allow to avoid taxes
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¥¡. Internal Marketing
¡®Usoori¡¯ system
T¡¦(»ý·«)
3. Cyber brochure
4. GS retail as a social firm
izing activity
Clean up surrounding
Supervise events with community
rummage sale/campaign for community development
healthy lifestyle campaign for children
Loving ¡®Our agricultural products¡¯ fair
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¥¢. External Marketing
2009. 6. Community Familiarizing activity
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¥¢. External Marketing
4. GS retail as a social firm. Cont.
Disaster support
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¥¢. External Marketing
Marketing strategy of GS super. ³íÇöÁ¡
- Mass public relation
- CRM
- Emotional marketing
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Efforts to satisfy customer
Quality insurance system
¥£. Interactive Marketing
Refund/Exchange
Fresh foods Item Insurance
Foods safety insurance
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Efforts to satisfy customer. Cont.
Miscalculation paying system
Systems for failed commitments
Failed commitment
Unpublished receipt
¥£. Interactive Marketing
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2. Customers¡¯ voice
¥£. Interactive Marketing
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Distribution(ventilation)
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Distribution
1. What is dis