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EVERLAND
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Slected company - everland
*Reasons
for selecting
Service satisfaction
-ranked no.1
Various service
strategies
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About everland
Everland
year established
1976, "ÀÚ¿¬³ó¿ø"
location
°æ±âµµ ¿ëÀÎ
business areas
golf club, museum, Logistic and leisure
sales
2800¾ï
employees
1600
Industry analysis
three big themeparks in korea have most of marketshare.
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BCG Matirix
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Competitor Analysis
Lotte World
Seoul Land
* Everland`s strength
* Everland`s weakness
- Most prefered theme park in korea
- Less sensitive to season change
- Most of customers are korean
- Location
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7p - Product
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7p - Price
- Discount by using
various cards.
Un¡¦(»ý·«)
ce strategy
Rain marketing-
Rainbow festival
- provide rainbow colored umbrella
- colored umbrealla and provide
Raincheck marketing
- in the rainy day they give
another free ticket
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Service Quality Dimension
¡°Reliability¡±
- hold a different seasonal festival
- have multiplex facilities
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Service Quality Dimension
¡°Responsiveness¡±
- focusing on customer-friendly strategy
train their every employees in every
service area
Ranked No.1 in `service quality evaluation`
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Service Quality Dimension
¡°Assurance¡±
¡°Sympathy¡±
Everland employees
call customer as ¼Õ´Ô not °í°´
provides
customized membership
ex. premium membership,
senior membership ,
babymembership
¡°Tangibles¡±
Safari, Flower festival, Indoor water park ¡®Caribbean bay¡¯
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Where does this service idea come from?
¡®G-Town¡®
¡®Edu-Club¡¯
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¡®G-town¡¯
Where does this service idea come from?