EVERLAND

_SLIDE_1_ EVERLAND _SLIDE_2_ Slected company - everland *Reasons for selecting Service satisfaction -ranked no.1 Various service strategies _SLIDE_3_ About everland Everland year established 1976, "자연농원" location 경기도 용인 business areas golf club, museum, Logistic and leisure sales 2800억 employees 1600 Industry analysis three big themeparks in korea have most of marketshare. _SLIDE_4_ BCG Matirix _SLIDE_5_ Competitor Analysis Lotte World Seoul Land * Everland`s strength * Everland`s weakness - Most prefered theme park in korea - Less sensitive to season change - Most of customers are korean - Location _SLIDE_6_ 7p - Product _SLIDE_7_ 7p - Price - Discount by using various cards. Univierty student discount Entrance Exam student discount and etc. “ Discount ” _SLIDE_8_ 7p - Promotion Win ?Win Collaborating with their sponsor _SLIDE_9_ 7p - Place Vast area Comfort Country side Lack of access Provide guide map and shuttle bus …
…