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_SLIDE_1_ Dr. Nature Development of Baby Skin Care Brand _SLIDE_2_ CONTENTS Background - Company Introduction - Problem Identification 2. External Analysis Market Analysis - Competitor Analysis - Consumer Analysis - Growth Prospect 3. Brand Development - Brand Identity - Core Values - Products 4. Marketing Strategy - Channel - Promotion - Communication Strategy 5. Expected Results and Conclusion _SLIDE_3_ 1. Company Analysis and Problem Identification 1.1 Company Introduction Biggest cosmetic company in South Korea, with 39% market share (1st) Powerful and well established brand shops (ARITAUM, ETUDE, Innisfree), with 25% market share (1st) Wide range of brands and diverse product lineup, with about 30 brands Net sales 69.3 billion won, Operation profit 14.8 billion won in the first-quarter Overseas expansion, in more than 10 countries, from France, China, Singapore to the U.S. _SLIDE_4_ Cosmetics MC&S 2009 2xxx 17,091 3,494 14,743 2,947 Revenue B…
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