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_SLIDE_1_ Cold Stone CreameryThe Ultimate Ice Cream Experience _SLIDE_2_ Contents Market Analysis S-T-P 4P Marketing Strategy Suggestions _SLIDE_3_ Environment As quality of life improves, people started to enjoy dessert Premium ice cream market Market Analysis _SLIDE_4_ Company Cold Stone Creamery The ice cream is mixed with many types of different flavors of the customer’s desire on an actual cold stone of -9°C Market Analysis _SLIDE_5_ Company SWOT Create their own Fun marketing Established brand image Product differentiation Horizontal culture Complexity of menu Not many stores yet Inactive promotion Cramped space High labor cost Narrow target High inflation rate. Tough competition. Depression of economy. Dominating Competitor High inflation rate Mass customization trend Increased brand equity Advanced customers appetite Stabilized family budget SWOT Analysis STRENGTH WEAKNESS OPPORTUNITY THREAT _SLIDE_6_ Competitors Market Anal…
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