Chasm Marketing1 30 30

_SLIDE_1_ CHASM MARKETING _SLIDE_2_ What is CHASM? TECHNOLOGY ADOPTION LIFECYCLE 2 _SLIDE_3_ Chasm & High-tech product Continuous Innovation Discontinuous Innovation - Most high-tech products 3 _SLIDE_4_ What is Chasm marketing? A marketing strategy that is devised as a solution of getting out of the quagmire which is named CHASM 4 _SLIDE_5_ 5 _SLIDE_6_ Example Selection : Why? 6 _SLIDE_7_ Example Selection : Why? Similarity of reasons why they experienced ‘Chasm’ Analyzing both cases comes up to overcoming strategies 7 _SLIDE_8_ RFID Suffered from Chasm Radio Frequency Identification (“Chips, Tags”) Advanced AIDC(Automatic Identification and Data Capture) Technology compared to Barcode 8 _SLIDE_9_ Bar-code RFID Type Non-contact style Recognition Range Up to 50 cm Up to 3m Data storage Up to 100 byte Up to 512 kb Data Write Impossible Possible Durability Frequency Almost nothing Short comparison with Current Bar-code system Then, why i…
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