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Chasm Marketing1 30 30
파일 
Chasm Marketing1 30 30 .pptx
[Size :
3 Mbyte
]
Chasm Marketing1 30 30 .pptx
[Size :
3 Mbyte
]
분량 30 Page
가격 2,000 원
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_SLIDE_1_
CHASM MARKETING
_SLIDE_2_
What is CHASM?
TECHNOLOGY ADOPTION LIFECYCLE
2
_SLIDE_3_
Chasm & High-tech product
Continuous Innovation
Discontinuous Innovation
- Most high-tech products
3
_SLIDE_4_
What is Chasm marketing?
A marketing strategy that is devised as a solution of getting out of the quagmire which is named CHASM
4
_SLIDE_5_
5
_SLIDE_6_
Example Selection : Why?
6
_SLIDE_7_
Example Selection : Why?
Similarity of reasons
why they experienced ‘Chasm’
Analyzing both cases comes up to overcoming strategies
7
_SLIDE_8_
RFID Suffered from Chasm
Radio Frequency Identification (“Chips, Tags”)
Advanced AIDC(Automatic Identification and Data Capture) Technology compared to Barcode
8
_SLIDE_9_
Bar-code
RFID
Type
Non-contact styl…(생략)
CHASM MARKETING
_SLIDE_2_
What is CHASM?
TECHNOLOGY ADOPTION LIFECYCLE
2
_SLIDE_3_
Chasm & High-tech product
Continuous Innovation
Discontinuous Innovation
- Most high-tech products
3
_SLIDE_4_
What is Chasm marketing?
A marketing strategy that is devised as a solution of getting out of the quagmire which is named CHASM
4
_SLIDE_5_
5
_SLIDE_6_
Example Selection : Why?
6
_SLIDE_7_
Example Selection : Why?
Similarity of reasons
why they experienced ‘Chasm’
Analyzing both cases comes up to overcoming strategies
7
_SLIDE_8_
RFID Suffered from Chasm
Radio Frequency Identification (“Chips, Tags”)
Advanced AIDC(Automatic Identification and Data Capture) Technology compared to Barcode
8
_SLIDE_9_
Bar-code
RFID
Type
Non-contact styl…(생략)
① Costs
② Utility
① Insufficient Infrastructure
② Impracticality
③ High Price
① Overcoming High Price
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I D : jung****** Date : 2013-04-05 FileNo : 11058945 |
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